B2B CX Bullshit
Before we all become lost in the B2B wankwordery of ‘alignment’ and ‘onboarding’ closely affiliated to the term, ‘Customer Experience,’ it’s perhaps important to acknowledge that the blind pursuit of...
View ArticleBrand on the Run #jeans
10 minutes is all you have to make an impression when you’re selling denim samples to a retail buyer. At Brand on the Run®, however, we had all night to listen to John Ryder share his tales from the...
View ArticleLinkedIn Knobheads
LinkedIn is not a difficult concept to understand. The ‘World’s Largest Professional Network’. What else do you need to know? Well, you need to know about the knobheads.
View ArticleNo Sh1t, Sherlock
“Good artists copy, great artists steal.” Pablo Picasso claimed nothing creative is ever truly new. As we discussed the series finale of ‘Sherlock’ the other day, we were inclined to agree.
View ArticleB2B My Sexy Face
“I came across your agency and I was really impressed with your page, it occurred to me that the conversations we’ve been having in-house is how we make our cloud “sexy.” Please let me know if this is...
View ArticleYou've Got Spam
Email. As long as there have been inboxes, marketers have been filling them up. Although it remains one of the most widely used B2B marketing tools, it is also one of the most hated by recipients...
View ArticleBrand Positioning for the C-Suite
“Why do we need to position our brand?” the CEO asked me. “We already have a brand, why do we need to reposition it?”
View ArticleSaving The B2B Budget
The phone was still ringing at Birddog HQ. I finally snatched the handset from the cradle and recognised a familiar, though not altogether welcome, voice on the other end of the line.
View ArticleImage Consent
In an age of unlimited B2B marketing content and endless opportunity to capture data, how do you protect your brand and where do you draw the line? Where are the boundaries? What should and shouldn’t...
View ArticleYour Free B2B Gift
‘Hi, I’m part of the Google Cloud Platform (GCP) team. Because you were invited to participate in an exclusive program with GCP, we recently sent you a package via FedEx and wanted to make sure you...
View ArticleCreative B2B Copy
Anyone in B2B marketing can write a list product functions, but it takes an artist to narrate fiction. It’s easy to identify the need for creative B2B copywriting, but not so easy to switch from...
View ArticleCreativity With Knobs On
We’re a pretty edgy bunch at Birddog. A few days ago we were in the pub (as these blogs are inclined to begin), discussing the finer points of door handle ergonomics with an industry expert. Naturally...
View ArticleBrand Positioning for the C-Suite
“Why do we need to position our brand?” the CEO asked me. “We already have brand positioning, why do we need to reposition it?” “Well, your Marketing Director thinks your B2B marketing strategy and...
View ArticleSaving The B2B Budget
The phone was still ringing at Birddog HQ. I snatched the handset from the cradle and recognised a familiar, though not altogether welcome, voice on the line. “Hi Scot, good to speak to you again....
View ArticleBrand Image and Enthusiastic Consent
In an age of unlimited B2B marketing content and endless opportunity to capture data, how do you protect your brand image and where do you draw the line? Where are the brand image boundaries? What...
View ArticleYour Free B2B Gift
‘Hi, I’m part of the Google Cloud Platform (GCP) team. You were invited to participate in an exclusive program with GCP.’ ‘We recently sent you a package via FedEx with a free B2B gift and wanted to...
View ArticleCreative B2B Copy
Anyone in B2B marketing can write a list of product functions, but it takes an artist to narrate fiction. It’s easy to identify the need for creative B2B copy, but not so easy to switch from mundane...
View ArticleB2B Marketing Automation
B2B Marketing automation could have potential – if it didn’t suck so badly. Is marketing automation completely beyond the capability of the B2B marketing department? Are we destined to receive...
View ArticleNationwide Hire – Brand Animation
Animation created by Birddog to launch the new Nationwide Hire brand… Also developed by Birddog. The post Nationwide Hire – Brand Animation appeared first on Birddog.
View ArticleWhy I Chose Birddog
As Birddog celebrated 20 years in B2B marketing, we gathered clients and partners, past and present, and found out why they keep choosing Birddog as their B2B marketing agency. The post Why I Chose...
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